Ball is reinventing the way people consume wine—by putting it in a can! In order to break the stereotype that only cheap wine comes in a can, they're making it cool by showing consumer that "Now they can!" take their wine wherever they want, that is. Whether it's to the beach, by the pool, on a hike, or at a concert, wine is now consumable in places where only beer or soda has been. And it tastes great too!
Client: Ball Corporation
Creative Director: Sean Topping
Art Directors: Meghan Hartley, Zoey Gay
Ball Corporation tasked Grit with creating a booth and campaign for them at a wine tradeshow in Sacramento, CA, that showcased the newest way to package and consume wine—in a can. Grit decided to turn that idea into "Now you can!" and developed multiple fake cans to showcase the variety in label design and printing that can be applied to an aluminum surface as well as swag to give away at the tradeshow.