The Creative Unconscious is an ongoing personal project that aims to gain insight into the processes and inspirations of various creative folk while unearthing if it is, in fact, possible to remain a creative individual while pursuing a career as a creative professional.
Featured creatives include Benj Haisch, Laura Lawson Visconti, Sam Larson, Jesse LeDoux, Melody Hansen, Gretchen Powers and Caroline Tompkins as well as a plethora of other inspiring individuals.
You can find out more about it by liking the Facebook page and by visiting the website www.thecreativeunconscious.com to see the project in full.
The Creative Unconscious was born late one night, as most good ideas are wont to do, while I was brushing my teeth. After being out of school and in the working world for about year-and-a-half, I was feeling like my personal creative endeavors were either falling flat or non-existent and I started to wonder if my peers and fellow creatives were going through anything similar, or if they were finding a successful outlet for their creative energy.
So, I started emailing friends and creatives that I admire, asking them to participate in a brief series of questions about their personal creative work: where they find inspiration, what keeps them motivated, and if they have trouble balancing being creative as a profession with generating personal work. This is what happened.
This fictional pasta company was created for the on-the-go individual who is concerned about portion sizes or who has trouble making an appropriate amount of pasta consistently. The package is designed for easy access and easy pour to make cooking for one simpler. It contains six pre-measured servings of spaghetti that can be poured into a pot of boiling water without the hassle of making too much or too little for oneself.
The box form was modified off of an existing hexagonal box so that it could accommodate the length and multiple servings of spaghetti.
Dixie went through a rebrand in 2014, but with new cannabis regulations and label mandatories in place as of October 2016, they took the opportunity to go through a packaging overhaul. Dixie wanted something that was eye-catching, sophisticated and that communicated flavor above all. This new brand direction was built out across Elixirs, Mints and Dew Drops.
Client: Dixie Brands
Creative Director: Sean Topping
Art Directors: Meghan Hartley, Zoey Gay
Golazo needed updates made to their packaging due to some changes with Organic Certification, with their recipe and a change in printers. This included updates to the nutrition facts panel as well as re-working the nutritional information to incorporate additional messaging regarding their Organic Certification. These changes were implemented across 4 SKUs.
Studio: Tether, Inc.
Designer: Ryan Meline
Production Designers: Kyle Fuson, Meghan Hartley
The bride wanted something Dr. Who inspired with a vintage feel. She and her fiancé fell in love while marathoning the seemingly-endless Dr. Who t.v. show and wanted to celebrate the importance of that in their relationship while maintaining a more traditional wedding suite aesthetic.
Gallifreyan seemed like a logical Dr. Who element to incorporate and after a few rounds, using "Justin and Danielle" written in Gallifreyan as a moon element with their silhouettes gave this suite a lovely vintage feel. Pairing the illustration with a simple cursive font and classic serif completed the set.
Girlie Press, located in Seattle, did a fantastic job offset printing and finishing these.
Elm Coffee Roasters, an awesome Seattle-based coffee shop, needed help with illustrations for brew method videos and post cards with step-by-step instructions on how to use two different coffee making devices. These mono-weight line illustrations fit in seamlessly with Elm's minimal brand, while showcasing the Hario V60 and Aeropress coffee making tools.
These were done in collaboration with Lauren Stelling, Elm's marketing director. She and Isaac Martin, of El Sabado, shot and produced the brew method videos.
This self-authored set included the branding and packaging of various men's grooming accoutrements, as well as a book that I authored, designed, and bound. Completed in May 2013 and spanning three months of research, design, writing, and revisions, this project delved, not only, into the styling of facial hair but also into the history behind some of the styles, facial hair etiquette, and styles that suit various face shapes. Each facial hair style has a name, a nickname (or two), a short description of the style, and an illustration to accompany it.
There is only one edition of this set. It includes a copy of the book, The Gentleman's Guide to Grooming, a bottle of beard oil, moustache wax, a comb and a pair of scissors. The book was printed on an Epson 3880 and hand bound. The box housing the set was handmade and features a cigar-style lid. You'll also see the 39 illustrations that I did to accompany each facial hair style.
A 40th Anniversary t-shirt for a not-for-profit radio station located in Bellevue, WA. The station was looking for a tee that celebrated the longevity of the station that incorporated vintage elements into a modern design. After a few iterations that revolved more around northwest and radio tower iconography in a patch-like icon, the client decided hone in on what they are in their most basic form—a radio station. The final design utilized a vintage radio and banner treatment for the type and printed beautifully on the t-shirt.